You already know creators work. The problem has never been the format — it's that a one-off post can't be forecast, can't be attributed, and can't be pushed through procurement. We structure creator partnerships the way you'd structure a media buy.
Ask a marketing director in Johannesburg why they've pulled back on creator spend and you'll rarely hear that the content underperformed. You'll hear that the invoice bounced back from finance, that nobody could attribute the sale, or that the agreement was a WhatsApp thread.
That's a structuring problem, not a channel problem. We sign the creator, hold the contract, issue the invoice, and report the numbers — so creator marketing arrives at your desk looking like every other line in the budget.
The part that usually kills the deal, handled first.
Every partnership includes all of the below as standard. Nothing here is an upsell.
You give us the brand, the target market, and the quarter's objective. We map that against our roster and come back with three to five creators whose audience actually overlaps your buyer — with the data to prove it, before you commit to anything.
Not a post. A 90-day arc — a foundational hook, a validation layer, then a case-analytics phase. Deliverables, dates, and usage rights are agreed and signed before a single frame is shot.
Every asset comes with a 90-day usage window and whitelisting permissions, so your paid media team can put spend behind whatever performs. The creator posts it; you own the right to amplify it.
Every piece carries a tracked link. Every month you get clicks, conversions, and audience movement in a format you can put in front of a marketing director without translating it first.
This is where most creator deals die. Ours don't: formal contracts, compliant tax invoices, a registered entity, and POPIA-aligned data handling. One supplier, one PO, one line on the budget.
Flow Studio is our in-house production arm — video, photography, drone, podcast, events. Add it to a creator campaign and the shoot, the edit, and the creator all arrive on one brief and one invoice.
From first call to final report, you always know which phase you're in and what lands next.
Tell us the brand, the target market, and what this quarter needs to achieve. We map that against our roster and shortlist three to five creators with the audience data attached.
We design the three-month arc: the hook, the validation layer, the analytics phase. Deliverables, dates, and usage rights are agreed and signed before anything is produced.
Creators produce against a calendar we manage. You approve drafts before they publish, and every piece ships with a tracked link.
Monthly reports with clicks, conversions, and audience movement — plus a 90-day usage window so your paid team can amplify whatever won.
Pick the one that matches how creator marketing sits in your plan — a campaign, a launch, or a standing channel.
One creator, one demographic, three months. The core offering — foundational hook, validation layer, case analytics — with full content rights and whitelisting included.
Three to five creators activating together in one demographic. Built for product launches, market entries, and moments that need visible momentum rather than a slow build.
For brands running creator marketing as a standing channel rather than a campaign. Rolling roster access, monthly creative refresh, a dedicated account manager, and a custom dashboard.
Tell us your brand and your target market. We'll come back with matched creators and their audience data — no retainer, no commitment to see it.